Perplexity wants to acquire TikTok
Some folks accused Perplexity of attempting a publicity stunt when the news first emerged a few weeks ago, but it seems like the AI-powered search startup is actually serious about acquiring TikTok.
The skepticism is understandable. TikTok reportedly did north of $20B in revenue last year while Perplexity is currently reportedly trying to raise $1B in funding at an $18B valuation. But that doesn’t seem to be stopping Perplexity from launching an audacious attempt to acquire the social media giant.
In a proposal published recently, Perplexity outlined the following plans for the acquisition:
- Perplexity wants to rebuild TikTok’s recommendation algorithm in the US
- The infrastructure would be developed and maintained in US data centers to align with US regulations
- Perplexity plans to add features like AI citation capabilities and combining Perplexity’s answer engine with TikTok’s video library
The proposal seems audacious, but it could be one of the biggest shocks in the industry’s history if Perplexity manages to pull it off.
https://www.perplexity.ai/hub/blog/rebuilding-tiktok-in-america
Perplexity wants to acquire TikTok
Some folks accused Perplexity of attempting a publicity stunt when the news first emerged a few weeks ago, but it seems like the AI-powered search startup is actually serious about acquiring TikTok.
The skepticism is understandable. TikTok reportedly did north of $20B in revenue last year while Perplexity is currently reportedly trying to raise $1B in funding at an $18B valuation. But that doesn’t seem to be stopping Perplexity from launching an audacious attempt to acquire the social media giant.
In a proposal published recently, Perplexity outlined the following plans for the acquisition:
- Perplexity wants to rebuild TikTok’s recommendation algorithm in the US
- The infrastructure would be developed and maintained in US data centers to align with US regulations
- Perplexity plans to add features like AI citation capabilities and combining Perplexity’s answer engine with TikTok’s video library
The proposal seems audacious, but it could be one of the biggest shocks in the industry’s history if Perplexity manages to pull it off.
https://www.perplexity.ai/hub/blog/rebuilding-tiktok-in-america